Mini LED for outstanding brightness and contrast
Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimising the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens.
Fast moving action controlled, intelligently
HCX Pro AI Processor – the intelligent processor inside our premium TVs delivers truly accurate color, contrast, and pin-sharp clarity – great for fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you.
Impressive sound, that brings the stadium to you
Dolby Atmos® – a great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium.
Improved low end frequencies for the connoisseur
Dynamic Theater Surround turns home cinema into a true audiophile experience. Now employing a dedicated mono woofer, Dynamic Theater Surround allows you to experience an enhanced low end frequency range like never before, with every beat, explosion, and rumble resonating with crystal clear clarity and precision.
Auto AI for always optimal picture and sound
Auto AI – using AI, MX950 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more – so makes them for you. Just sit back and enjoy the performance.
Advanced intelligent sensing
Advanced intelligent sensing – detecting the ambient room light color temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-colored lights at nighttime.
Broad compatibility with HDR formats
Multi HDR Format – by supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance – regardless of picture source. Brightness and color are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.