See everything. Feel everything.
In sports, you have to show great performance and beat the opposing teams. Sit in the front row, look the players in the eye and see their every move without missing a single game. Immersive, immersive sound brings the excitement of the crowd into your home. Bring our top-of-the-line widescreen 4K Smart LED TV to your team to enjoy great sports moments with family and friends.
Full Array LED for excellent brightness and contrast
Our Full Array LED models with Local Dimming Supreme local dimming not only adjusts the backlight, but also analyzes the signal and adjusts the brightness of each backlight block. By analyzing image information more precisely, contrast and brightness are enhanced so you can enjoy rich and natural dark colors and greater shadow detail without the halo effect.
Vigorous movement, intelligent control
HCX Pro AI Processor – The intelligent processor in our top-of-the-line TVs delivers truly accurate colors, contrast and exceptional picture clarity – perfect for intense action. Using AI, the TV “knows” when you’re watching sports and adjusts the picture for you.
Automatic AI for always optimized picture and sound
Auto AI – Using AI, the MX940 analyzes the incoming signal, instantly adjusting picture and sound settings. Auto AI knows the settings you need for sports, live music, movie scenes and more, so it sets them for you. Relax and enjoy the performance.
Advanced intelligent sensor
Advanced intelligent sensor – detects the color temperature of the surrounding room light in addition to the brightness of the room lighting, adjusts the image to provide a more natural experience, for example, provides lighting that creates a “warm” color at night.
Wide compatibility with HDR formats
Multi HDR Format – By supporting all HDR (High Dynamic Range) formats, our premium TVs deliver the best possible performance regardless of the image source. Brightness and color are optimized for every scene, whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.